Vero would need a lot of improvements to be able to compete with Instagram. The app is quite unstable and the “ anti-messages” are appearing here and there. This caused a lot of problems and the app will need a few updates to grab a hold of these new users. The sudden rise in popularity was rather unexpected and Vero had quite some issues in dealing with the increased traffic. Many people on Instagram are displeased with the latest developments on the platform and are possibly looking to new alternatives. Vero shows posts in a reverse chronological order and doesn’t use an algorithm. Why did this happen? It could be related to the new amount of ads shown on Instagram and to the new algorithm that chooses which posts you see or don’t see on Instagram. This week however, it rose to popularity out of nowhere. The social media app was created in 2015, but it was soon forgotten. This way Vero earns some revenue, while it also provides an opportunity for brands to invest in this platform. It is to be determined whether or not people actually want to pay for a social media app instead of dealing with ads.īesides this subscription model, there is also the possibility to buy products directly from the app. How much it will cost is still unclear, but the creators of Vero claim it would be the cost of “a couple cups of coffee”. People, who aren’t one of the first million, wanting to use the app will be asked to pay a small annual fee. This is some kind of welcoming gift and it is also smart marketing since it creates a strong desire to act, to get in on the offer.
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The first million users are allowed to use the social media app free of charge forever. To keep the platform going, they have to have some form of revenue. Also, the goal of Vero is to show you posts you actually want to see, so the app doesn’t work with algorithms that decide for you what you want to see. The app was created by billionaire Ayman Hariri who says he had enough of advertisements on the popular social media. Vero claims you will never get to see ads on their platform. Why would this app be interesting while you could choose for the more popular social media? Vero is interesting because the creators of the app make a few remarkable promises. Is the person a good friend, a friend or an acquaintance ? This feature is also implemented when sharing posts, you can choose who sees which post very precisely.Īt first sight, Vero looks like Instagram with some additional features. You can add people, like friends on Facebook, but you can also follow people like on Instagram. Best of both worlds! When you add someone as a connection, you have the option to choose the type of connection. What’s cool about Vero is that there is a clear difference between connections and followers. You are also able to share links, music, books and locations. Using this platform, you can share a lot more than just pictures or videos.
After you create an account, of course without being able to link to Facebook, you can log in and start sharing content. The app, created in 2015, suddenly surfaced and is, at the moment, one of the most popular apps in the appstore. You probably already heard about a new player in the social media world: “Vero”.